UN Sustainable Development Goal 10: Reduced Inequalities
Official target: Reduce inequality within and among countries. By 2030, progressively achieve and sustain income growth of the bottom 40 per cent of the population at a rate higher than the national average. Facilitate orderly, safe, regular and responsible migration and mobility of people.
The Inequality That Persists
Despite decades of globalisation and technological progress, the income gap between the world’s wealthiest and poorest people has not meaningfully closed. The digital economy has created enormous wealth, but that wealth has concentrated overwhelmingly in countries with existing digital infrastructure, educated workforces, and stable financial systems. People in low-income economies have largely watched this wealth creation happen at a distance, without access to the platforms, tools, or financial systems needed to participate. Sentinel Watch® is built to change that.
Income Transfer Through Commerce, Not Charity
The most important thing to understand about Sentinel Watch’s contribution to reducing inequality is that it does not operate through redistribution or charity. Retailers in developed economies pay a subscription fee to have their cameras monitored. That subscription revenue flows directly, via the Sentino economy, to watchers who can be anywhere in the world.
This is a mechanism for transferring income from higher-income economies to lower-income ones — not as a gift, but as payment for a genuine service. The watcher provides real value. The retailer receives real security monitoring. Money moves from where it is abundant to where it can have the most impact, through a commercial transaction that benefits both parties.
Equal Access, Equal Rates
Inequality is often compounded by differential pricing — where the same platform charges users in wealthy countries more for the same features, or pays workers in developing countries less for the same labour. Sentinel Watch does neither. Camera owners set rates. Watchers receive those rates in full in their own currency*, regardless of where they live. A watcher in Nairobi and a watcher in Amsterdam earn identically for watching the same camera.
Making earning opportunities more inclusive also means being clear about access to payouts. Sentinel Watch is introducing payment options country by country, starting with PromptPay in Thailand. Eligible watchers can request payouts where supported, while others can accumulate Sentinos or choose to donate them to support our mission. We explain these options and their limitations upfront, so people can make an informed decision before contributing, without assuming that participation guarantees access to a current or future payout option.
*Please check supported payout options, currencies and availability as we grow our network.
Reducing the Digital Divide
Access to digital earning platforms is itself a form of inequality. Sentinel Watch is designed to minimise the prerequisites for participation. No laptop. No credit card. No prior experience in the digital economy. A smartphone and an internet connection are the only requirements.
A Global Workforce, Finally Included
Sentinel Watch’s watcher community is, by design, global. The platform functions best when watchers are distributed across multiple time zones — because cameras need monitoring around the clock, and a globally distributed workforce provides that coverage naturally. This means that the opportunity to earn is genuinely available to people in Sub-Saharan Africa, South and Southeast Asia, Latin America, and other regions that have historically been excluded from digital income opportunities.
Our Commitment
We measure our contribution to SDG 10 simply: how many people, who were previously earning less than $6 a day, are now earning more — through their own effort, on their own terms, without leaving their home or community. That number is what we work to grow. Every retailer we onboard, every camera connected, every Sentino earned is a step toward an economy that is less unequal than the one we inherited.
Further Reading & References
The following sources inform and support the claims made on this page:
- UN SDG 10 Progress Report 2025 — Official United Nations progress tracking on inequality reduction targets globally.
- World Bank — Poverty and Inequality Platform — Interactive data on income distribution and inequality across 160+ countries.
